Digital advertising spend is increasing in China; it is estimated to reach 33% of the world’s total Ad spend by 2017. China currently accounts for 11.25% of the worldwide digital Ad spend, and nearly 40% of the digital Ad spend in the Asia-Pacific region. Check our latest infographic – “Digital Ad Spending in China – Statistics and Trends” to know more about the online advertising market in China.
Infographic by- GO-Globe
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Digital Ad Spend In China (% Of Total Chinese Ad Spend)
|
Year |
% |
|
2013 |
29.38 |
|
2014 |
30.95 |
|
2015 |
32.06 |
|
2016 |
32.67 |
|
2017 |
33.0 |
Estimated Digital Ad Spend in China (2013-2017) in Billions
|
2013 |
2014 |
2015 |
2016 |
2017 |
|
| Worldwide digital Ad spend |
117.60 bn |
132.62 bn |
146.38 bn |
160.02 bn |
173.12 bn |
| China |
13.23 bn |
15.08 bn |
16.89 bn |
18.58 bn |
20.25 bn |
| %age of worldwide Ad spend |
11.25% |
11.37% |
11.53% |
11.61% |
11.70% |
Estimated Digital Ad Spend in The Asia-Pacific
In 2013, China will account for nearly 4 in every 10 digital Ad dollars spent in the Asia-Pacific region.
| Country |
Ad Spend (in Billions USD) |
| China |
13.23 |
| Japan |
8.83 |
| Australia |
3.54 |
| South Korea |
2.02 |
| India |
0.65 |
| Indonesia |
0.24 |
Display Advertising Market Share: US Vs. China
| Advertising Type |
U.S. |
China |
| Banner ads |
23.3 |
30.2 |
| Keyword search ads |
47.1 |
28.5 |
| Video ads |
7.9 |
5.7 |
| Rich media ads |
4.9 |
4.6 |
| Classified ads |
7.0 |
2.0 |
| E-mail ads |
0.6 |
0.3 |
| Other ads |
9.4 |
4.8 |
Estimated Online Advertising Market Share (2013-2016)
|
|
Search Engine ads |
Display ads |
Other ads |
|
2013 |
55.0 % |
36.1 % |
9.0 % |
|
2014 |
56.5 % |
35.0 % |
8.5 % |
|
2015 |
56.7 % |
35.3 % |
8.1 % |
|
2016 |
57.7 % |
34.6 % |
7.7 % |
Top 10 Online Publishers in China by Advertising Revenue in 2012
In 2012, the top 2 publishers, Baidu and Taobao, made up 52.4% of China’s online advertising revenue.
| Publisher |
Revenues ( In Billions Yuan) |
| Baidu |
22.25 |
| Taobao |
17.22 |
| Google China |
4.43 |
| Tencent |
3.38 |
| Sohu |
2.58 |
| Sina |
2.57 |
| Youku Tudou |
2.04 |
| Soufun |
2.01 |
| Qihoo 360 |
1.38 |
| CBSi |
1.05 |
Top 10 Advertisers by Online Display Advertising Spend in 2012 (RMB, Millions)
|
Advertiser |
Spend ( Millions Yuan) |
| Ping An |
472.33 |
| FAW-Volkswagen |
405.54 |
| P&G |
378.67 |
| Shanghai GM |
362.67 |
| Taobao |
307.24 |
| China Mobile |
298.28 |
| Changan Ford |
283.12 |
| Unilever |
258.01 |
| FAW Car |
246.31 |
| L’Oreal |
234.27 |
Top Sectors by Online Display Advertising Spending in 2012 (RMB, Millions)
| Sector |
Spend (Millions Yuan) |
| Transportation |
5,406.16 |
| Online services |
3,411.79 |
| Real estate |
2,967.31 |
| Food & drink |
2,083.46 |
| Financial service |
1,736.38 |
| IT products |
1,576.18 |
| Cosmetics & toiletries |
1,535.18 |
| Communication services |
1,021.39 |
| Entertainment |
929.72 |
| Clothing |
871.94 |
| Medical services |
863.57 |
| Retailing and service |
749.14 |
| Education |
747.00 |
| Consumer Electronics |
704.97 |
| Others |
1050.17 |
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