Did you know Cheap prices is the biggest motivation factor (55%) for Middle East consumers who prefer online shopping over in-store shopping followed by Easy to shop (28%) and Better product selection (26%) . Whereas, getting touch and feel of products is the biggest motivation factor (62%) for Middle East consumers who prefer in-store shopping over online shopping followed by- able to take items home immediately (49%) and ease to return items (20%). Check out our infographic "In-store Shopping Vs Online Shopping In Middle East" to understand why Middle East consumers prefer in-store shopping or online shopping with latest statistics and trends.
Infographic by GO-Globe Web Design Company Qatar
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%age of Monthly Online Consumers in Middle East
| Year | %age |
| 2013 | 23% |
| 2014 | 25% |
| 2015 | 27% |
| 2016 | 29% |
Main motivation factor of buying online over In-store Shopping
| Motivation Factor | %age |
| Cheaper than buying in-store | 55% |
| Shopping is Easier | 28% |
| Better Selection | 26% |
| Shopping is faster | 25% |
| Get better information about products | 21% |
| Routinely shopping online | 21% |
Main motivation factor of buying In-store over online shopping
| Motivation factor | %age |
| Stay, touch, feel and try out items | 62% |
| Take items home immediately | 49% |
| Return items more easily | 20% |
| Enjoy in-store experience | 18% |
| Pose questions to store associates | 13% |
Main factors that improve in-store shopping experience
| Factors | %age |
| Real time personalized offers | 34% |
| Ability to see extended range of products | 34% |
| Sales associates with deep knowledge | 29% |
| Ability to check stock quickly | 27% |
| Self service checkout | 27% |
| In-store Wi Fi | 26% |
| Inviting Ambience | 23% |
Main factors that encourage Middle East Consumers to buy online
| Factors | %age |
| Money Back Guarantee for Products | 54% |
| Provide same day product replacement service | 45% |
| Offer Free delivery for purchases above minimum spend | 46% |
| Have precise delivery windows to fit your schedule | 39% |
| Provide real time detailed progress on status of order | 43% |
Online Vs In-store Shopping Preference by Category
| Category | Online | In-store Shopping |
| Consumer, electronics and Computers | 44% | 45% |
| Household appliances | 31% | 51% |
| Clothing and footwear | 41% | 45% |
| Book, music, movies and video games | 54% | 26% |
| Furniture and homeware | 35% | 49% |
| Sports Equipment | 44% | 35% |
| Jewellery/Watches | 42% | 41% |
| Home Improvement | 38% | 37% |
| Grocery | 27% | 58% |
| Toys | 44% | 35% |
| Health and Beauty | 48% | 36% |
