Internet usage in China is growing; every 1.6 seconds, a new internet user is added to the Chinese Internet population. Chinese internet users are spending more time online (20.5 hours per week as compared to 18.7 hours in 2011). 54% of Chinese Internet population is less than 30 years old and only 6.2% is older than 50 years. Take a look at the following infographic - “Internet Usage in China – Statistics and Trends” for more such interesting facts.
Infographic by- GO-Globe
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|
Number Of Internet Users In China |
591 Million |
| Penetration rate |
42.1% |
| Internet growth rate |
9.9% |
| Mobile internet users |
460 million |
In 2012,a new internet user was added to the China internet population every 1.6 seconds
Mode Of Internet Access
| Desktop computers |
70.6% |
| Notebooks |
45.9% |
| Mobile devices |
74.5% |
In 2012, Chinese netizens spent an average of 20.5 hours a week online, compared to 18.7 hours in 2011.
Demographics of Chinese Internet Users
By Gender
| Gender |
%age |
| Men |
55.8% |
| Women |
44.2% |
By Age
More than 54% of Chinese internet users are between 10 and 30 years old.
| Age |
%age |
| Less than 19 years old |
25.7% |
| 20-29 years old |
30.4% |
| 30-39 years old |
25.3% |
| 40-49 years old |
12.4% |
| Older than 50 years |
6.2% |
By Area
| Users in urban areas |
72.4% |
408 million |
| Users in rural areas |
27.6% |
156 million |
Access points
| Home |
91.7% |
| Internet café |
22.4% |
| Office |
32.4% |
| School / University |
15.7% |
| Public facilities |
13.3% |
Activity Stats of Chinese Internet UsersVs.US Internet Users In 2012
| Activity |
China |
USA |
| Time spent online per week |
20,5 hours |
32 hours |
| Average internet user’s age |
25 years old |
42 years old |
| Social networking site use |
91% |
67% |
|
Total value of online sales |
$210 billion (+64.7%) |
$226 billion (+15.8%) |
Online Activities of Chinese Internet Users
| Activity |
# of users |
% of users |
| Instant messaging |
468 million |
82.9% |
| Search |
451 million |
80.0% |
| Music |
436 million |
77.3% |
| Blogging |
373 million |
66.1% |
| Video |
372 million |
65.9% |
| Gaming |
336 million |
59.5% |
| Micro-blogging |
309 million |
54.7% |
| Social Networks |
275 million |
48.8% |
|
251 million |
44.5% |
|
| Online shopping |
242 million |
42.9% |
| Reading books |
233 million |
41.4% |
| E-banking |
221 million |
39.3% |
| Online payment |
220 million |
39.1% |
| Forums/BBS |
149 million |
26.5% |
| Travel booking |
112 million |
19.8% |
| Group shopping |
83 million |
14.8% |
| Online stock investment |
34 million |
6.1% |
Top 10 Chinese Provinces by Internet Penetration
|
Province Name |
Penetration rate |
| Beijing |
72.2% |
| Shanghai |
63.1% |
| Fujian |
61.3% |
| Zhejiang |
59.0% |
| Tianjin |
58.5% |
| Liaoning |
50.2% |
| Jiangsu |
50.0% |
| Shanxi |
44.2% |
| Hainan |
43.7% |
| Xinjiang |
43.6% |
Top 10 Chinese B2C Websites By Number of Monthly Visitors In March 2013)
|
Website |
Monthly Visits |
| tmall.com |
432,456,034 |
| jd.com |
311,917,568 |
| 51buy.com |
130,461,270 |
| yihaodian.com |
104,629,174 |
| amazon.cn |
78,556,254 |
| 1mall.com |
73,101,821 |
| suning.com |
70,096,761 |
| dangdang.com |
54,498,868 |
| jumei.com |
48,519,033 |
| vancl.com |
36,070,466 |