Mobile internet usage in china is growing. In 2013, around 78.5% of the Chinese internet population is using mobile internet, as compared to 72.2% in 2012. 71.9% of mobile internet users access the internet several times in a day. Check out our latest infographic – “Mobile Internet Usage In China – Statistics And Trends” to learn more about the growth of the mobile internet Industry in China
Infographic by- GO-Globe.cn
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Estimated Number Of Mobile Internet Users In China
| Year | Total Internet Users | Mobile Internet Users | % Of Total Internet Users |
| June 2013 | 590.56 | 463.76 | 78.5% |
| June 2012 | 537.60 | 388.25 | 72.2% |
| June 2011 | 485.00 | 317.68 | 65.5% |
| June 2010 | 420.00 | 276.78 | 65.9% |
Mobile Internet User Demographics
By Gender
| Gender | %age |
| Male | 56.6% |
| Female | 43.4% |
By Age
The majority of mobile Internet users in China (73.3%) are 18 to 35 years of age; 13.0% of all users are over the age of 40.
| Age Group | %age |
| Below 18 | 3.7% |
| 18-24 | 21.3% |
| 25-30 | 31.5% |
| 31-35 | 20.5% |
| 36-40 | 10.0% |
| 41-50 | 10.4% |
| Over 50 | 2.6% |
By Education
| Education | %age |
| Below Middle School | 1.1% |
| Middle School | 3.3% |
| High School | 10.4% |
| Junior College | 24.4% |
| Bachelor | 51.5% |
| Post-graduate and above | 9.3% |
By Occupation
| Occupation | %age |
| Junior employees | 18.5% |
| Technicians | 17.7% |
| Students | 16.1% |
| Junior management | 14.4% |
| Senior & top management | 11.1% |
| Freelancers | 9.2% |
| Civil servants | 6.1% |
| Business owners and self-employed people | 3.7% |
Internet Usage by Device Type
| Device | %age |
| Mobile phone | 78.5% |
| Desktop | 69.5% |
| Laptop | 46.9% |
Estimated Revenues of Chinese Mobile Internet Market ( In Billion Yuan)
| Time Frame | Revenue (Billion Yuan) |
| Q2-2013 | 24.2 |
| Q1-2013 | 20.0 |
| Q4-2012 | 18.5 |
| Q3-2012 | 16.7 |
| Q2-2012 | 14.1 |
| Q1-2012 | 11.6 |
| Q4-2011 | 9.9 |
| Q3-2011 | 7.9 |
| Q2-2011 | 6.5 |
| Q1-2011 | 5.7 |
Shares of China Mobile Internet Market Segment (Q2-2013)
| Market Segment | %age |
| Mobile Shopping | 38.5% |
| Value-added Services | 36.1% |
| Mobile Games | 12.1% |
| Mobile Marketing | 10.2% |
| Mobile Search | 3.2% |
Mobile Internet Usage Frequency
| Frequency | %age |
| Many times a day | 71.9% |
| Once a day | 14.2% |
| Twice a month | 1.6% |
| Once or twice per week | 3.7% |
| Uncertain | 8.7% |
Time frames Of Mobile Online Activity
| Location | %age |
| Waiting for transport | 54.2% |
| While commuting | 47.3% |
| At home after work | 46.6% |
| Break time at workplace | 39.4% |
| Outing | 32.3% |
| Shopping | 13.1% |
Top Activities Of Mobile Internet Users In China
| Activities | %age |
| Instant messaging | 85.7% |
| Search | 69.9% |
| Online news | 67.6% |
| Online music | 52.6% |
| Microblogging | 49.5% |
| Online literature | 43.9% |
| Social networking | 42.2% |
| Online games | 34.8% |
| Online videos | 34.4% |
| 27.3% | |
| Online shopping | 17.1% |
| Online payment | 16.5% |
| Online banking | 15.6% |
| Travel booking | 7.5% |
| Group shopping | 6.8% |
