Our infographic "Mobile Web Traffic" covers the latest online mobile traffic statistics including mobile search engine shares, US M-commerce sales, Mobile Traffic to the Top 500 E-Retailers and lot more.
Infographic by - GO-Globe
To Publish this Image on your Blog or Website . Copy this code
Mobile share of Web Traffic all across the World
Region | 2010 | 2012 |
Africa | 5.81% | 14.85% |
Asia | 6.1% | 17.84% |
Europe | 1.81% | 5.13% |
North America | 4.71% | 7.96% |
South America | 2.88% | 7.55% |
Oceania | 1.46% | 2.86% |
World Wide | 3.81% | 10.01% |
Top 10 Countries with Highest Mobile Web Share Traffic
Country | Mobile Share of Web Traffic |
Zimbabwe | 58.06% |
Nigeria | 57.89% |
India | 48.24% |
Sudan | 45.32% |
Zambia | 44.24% |
Uzbekistan | 42.77% |
Laos | 35.66% |
Malawi | 35.48% |
Brunei | 34.05% |
Libya | 27.68% |
46% of US Population own Smartphone of Some Kind
Nearly 7% of US Digital Traffic connects from Non-computer Devices Non-Computer Traffic Share by Devices
Devices | Traffic Share |
Mobiles/Smart phones | 64.4% |
Tablets | 28.1% |
Others | 7.5% |
Top Smartphone Platform by Market Share
Smartphone platform | Market Share |
Android | 50.1% |
Apple | 30.2% |
RIM | 13.4% |
Microsoft | 3.9% |
Symbian | 1.5% |
Mobile Search Engine Share
Search Engine | Market Share |
91.7% | |
Bing and Yahoo | 6.2% |
Others | 2.1% |
US M-commerce sales accounts for 3% ecommerce sales in 2012 and will reach 7% by 2016
Year | US M-commerce Sales (in Billions) |
2012 | 10 |
2013 | 14 |
2014 | 19 |
2015 | 25 |
2016 | 31 |
Mobile Traffic to the Top 500 E-Retailers
Year | %age of Visits |
2011 | 13.4% |
2012 | 24.6% |
2013 | 39.0% |
2014 | 53.2% |
2015 | 60.6% |
Top Reasons why consumer prefer M-commerce
Top Reasons | %age |
&; | &; |
On The Go Convenience | 63% |
Special Discounts/Coupons | 52% |
Easy to compare prices | 48% |
Product not available in-store | 41% |
Mobile Shopping Activities of Smartphone Owners
Shopping Activities | %age |
Take Product Picture | 37% |
Locate Nearby Store | 32% |
Search for Coupons | 31% |
Research Products or Prices | 30% |
Research Products or Prices at specific store | 28% |
Send Product Pictures to Friends | 27% |
Scan Bar Code | 26% |
Read Customer Reviews | 24% |
Check Store Inventory | 18% |
Top Mobile commerce purchase categories
Purchase Category | %age of Audience |
Digital Goods | 47% |
Clothing | 37% |
Tickets | 35% |
Daily Deals/ Discount coupons | 34% |
Gift Certificates | 34% |
Electronics | 32% |
Physical Books | 26% |
Airplane Tickets | 24% |
Flowers | 21% |