About 454 million internet users per month search the internet in China, followed by 452 million users who watch online videos. Take a look at our infographic "Search engine usage in china – Statistics and Trends" to know the latest search engine usage and the search behavior of Chinese internet users.
Top Online Activities In China
| Online Activity | Number of Users (in Millions) |
| Search Service | 454.0 |
| Online Video Watching | 452.0 |
| Online Community | 439.0 |
| News and Information | 413.0 |
| eCommerce | 404.4 |
The 2012-2016 Chinese Search Engines Revenue Forecast
| Year | RMB |
| 2012 | 28.06 billion |
| 2013 | 38.82 billion |
| 2014 | 50.69 billion |
| 2015 | 63.37 billion |
| 2016 | 75.35 billion |
Market Share Of Major Search Engines In China
| Search engine | Market share |
| Baidu | 65.74% |
| Qihoo 360 | 16.58% |
| Sogou | 9.27% |
| Soso | 3.94% |
| 3.05% | |
| Bing | 0.63% |
| Yahoo | 0.47% |
Revenue Structure Of Major Search Engines In China
| Revenue Source | %age |
| Keyword Advertising | 76.5% |
| Display Ads From Ad Networks | 14.6% |
| Navigation Advertising | 5.3% |
| Other Advertising | 3.4% |
| Non-Advertising | 0.1% |
Mobile search traffic is gaining momentum in China. In 2012, mobile search traffic maintained a growth rate of 94% with a corresponding decline of 20% in PC search volume.
In 2012, Baidu was most popular mobile search engine, used by 96.9% of Chinese internet users.
Search Volume By Device
| Percentage Of Users | |
| Desktop | 85.2% |
| Mobile | 56.2% |
Average Search Frequency Of Chinese Internet Users
| More than 5 times aday | 17.5% |
| 1 to 4 times aday | 22.9% |
| Several times in a week | 8.8% |
| Occasionally | 50.7% |
Chinese Search Engine User Demographics By Age And Gender
Gender
| Desktop | Mobile | |
| Male | 69.3% | 30.7% |
| Female | 69.0% | 31.0% |
Age
| Desktop | Mobile | |
| 10-19 years old | 13.3% | 18.1% |
| 20-29 years old | 53.9% | 58.7% |
| 30-39 years old | 21.6% | 16.7% |
| 40-49 years old | 8.4% | 5.6% |
| 50-59 years old | 1.8% | 0.6% |
| Older than 60 years | 0.9% | 0.3% |
Top Categories That Make The Most Searches
| Desktop | Mobile | |
| Students | 18.5% | 24.2% |
| Business / Company personnel | 17.5% | 16.8% |
| Self-employed | 16.6% | 14.4% |
| Professionals & Technicians | 15.0% | 13.5% |
| Unemployed | 7.8% | 6.3% |
| Government agencies | 5.8% | 6.2% |
Information Most Searched For By Chinese Search Engine Users
| Purpose | Desktop | Mobile |
| Information related to work or studies | 75.9% | 61.5% |
| Information related to their interests | 67.1% | 67.2% |
| Latest news | 54.9% | 51.2% |
| Software downloads | 63.6% | 48.0% |
| Information related to lifestyles (food, clothing and so on) | 57.5% | 45.5% |
| Online shopping | 44.6% | 22.9% |
| Offline shopping | 43.2% | 25.8% |
| Traveling abroad | 42.5% | 32.2% |
| Search for people and friends | 32.1% | 31.3% |
