Smartphone sales account for 73.2% of all mobile phones sold in China, with Samsung having the highest market share, at 24.5 % of the Chinese smartphone market. 74% of male and 54% of female mobile phone users own a smartphone. Check out our new Infographic – “Smartphone Usage in China – Statistics and Trends” to know more about the Chinese smartphone market, user demographics and usage trends.
Infographic by- GO-Globe
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Mobile Phone Penetration by Device Type
| Smartphone | 66% |
| Feature phone | 25% |
| Multimedia phone | 9% |
Mobile Phones Sales Volume (in Millions)
|
| Q2-2013 | Q1-2013 | Q4-2012 | Q3-2012 | Q2-2012 | Q1-2012 |
| Smartphone sales | 77.11 | 75.28 | 56.96 | 38.19 | 49.17 | 31.17 |
| Feature phone sales | 13.27 | 15.26 | 16.33 | 28.28 | 14.57 | 35.97 |
Chinese Smartphones Market Share
| Brand | %age |
| Samsung | 24.5% |
| Nokia | 14.6% |
| Apple | 12.9% |
| Lenovo | 9.1% |
| Huawei | 8.5% |
| Coolpad | 8.2% |
| ZTE | 7.2% |
| HTC | 5.2% |
| Others | 9.8% |
Smartphones lower than 200 Yuan account for 75.9% of the smartphone sales market share, while those that cost over 4000 Yuan account for 4.5% of the market.
Chinese Smartphone Market Share By Price
| Smartphone Price Range | %age |
| Over 4000 Yuan | 4.5% |
| 3000-4000 Yuan | 5.9% |
| 2000-3000 Yuan | 13.7% |
| 1000-2000 Yuan | 40.1% |
| Below 1000 Yuan | 35.8% |
Chinese Smartphone Market Share By Operating System
| Operating System | %age |
| Android | 71.0% |
| iOS | 12.9% |
| Symbian | 10.2% |
| Windows Phone | 3.6% |
| Others | 2.3% |
Top 10 Smartphone Apps In China By Number Of Installs
| Android | iOS |
| UC Mobile Browser | |
| Sina Weibo | |
| 360 Mobile Guardian | Taobao |
| Sina Weibo | UC Mobile Browser |
| Taobao | Alipay |
| Alipay | QQ Spaces |
| QQ Mobile Browser | QQ Mobile Browser |
| 360 Mobile Helper | QQ Mobile Music |
| QQ Spaces | Kingsoft Battery Doctor |
Smartphone User Demographics
By Gender
| Gender | %age |
| Male | 74% |
| Female | 57% |
By Age
| Age | %age |
| 16-24 | 82% |
| 25-34 | 75% |
| 35-44 | 63% |
| 45-64 | 51% |
By Income (Yuan)
| Income Level | %age |
| <8K | 8.1% |
| 8K-30K | 15.0% |
| 30K-60K | 15.5% |
| 60K-100K | 23.7% |
| 100K-200K | 25.1% |
| 200K+ | 12.5% |
The average monthly bill of a smartphone user is 100 Yuan (about USD 16)
Most Popular Smartphone Usage Activities
| Activities | %age |
| Text messaging/SMS | 84% |
| Web browsing | 75% |
| Applications | 71% |
| Instant messaging | 67% |
| Social networking | 62% |
| Online music | 59% |
| 58% | |
| Shopping | 43% |
| Online video | 39% |
How Smartphones Impact Online Shopping
| Online Shopping Activity | %age |
| Location-based services/GPS | 36% |
| Mobile banking | 29% |
| Barcode or QR scanning | 21% |
| NFC/Mobile wallet | 14% |
Smartphone Apps Usage by Category
| Games | 14% |
| Maps/Navigation | 13% |
| Social Networking | 12% |
| Weather | 12% |
| Video/Movies | 11% |
| News | 11% |
| Banking/Finance | 10% |
| Shopping/Retail | 9% |
| Productivity | 8% |
