Eye Tracking and Web Usability Statistics

Tips That Can Improve Your Website's User Experience

Infographics by GO-Globe Web Design

Statistics for Eye Tracking & Web Usability

• 69% of users' time is spent looking at the left half of a webpage.
• 80% users spend 80% of their time looking at the portion of the webpage that doesn’t require any scrolling.
• Logos and brands on the top left side are remembered 58.4% more than other placement areas.
• Designing an efficient website should have “Faster interactions”, “Simple user navigation” and “Increased user return satisfaction”.
• Place important content on the left side of the page that always gets attention by customers.
• Navigation bar should be across the top or on the left side, preferably across the top.
• Consider F & E eye movement patterns when writing content and image layout.
• First two paragraphs on every page should state the most important information. Do not add a lot of text as users won't read it completely.
• 79% users will search for another site to complete the task, if content is not optimized.
• 62% of companies designing websites for mobile interaction have seen increased sales.
• 52% of users said that a bad mobile experience made them less likely to engage with a company.
• 50% users use mobile phone as their primary Internet sources.
• 40% of users leave a website if it loads more than 6 seconds
• 48% of users say they feel frustrated and annoyed when on sites that are poorly optimized for mobile.
• Nearly half of Fortune 500 websites display a clear call-to-action button that visitors will see within 3 seconds.
• 2.7 minutes average length watched on a single Internet video.
• 40% of users leave a website if it loads for more than 3 seconds.
• Dark colors are better than light colors for more traffic.
• 34% mobile usage for product search.
• 63% of searches use multiple devices to find local businesses.
• 70% consumers learn about a company through their blog rather than ads.
• 57% of online consumers will abandon a site after waiting 3seconds for a page to load.
• 80% of these people will not return. Of these almost half will go on to tell others about their negative experience.
• 86% of customers will pay more for a better customer experience.
• 12% revenue increase for “Shopzilla” with just a 400mil second improvement in website performance.
• Only 28% of words read (On an average 593 words.)
• 60% of consumers search local businesses on their smartphones.
• More than 72% tablet owners purchase online from their tablets each week
• 6 seconds - time to load website for desktop
• 12 seconds - time to load website over tablet
• 3500px height for the website
• First two paragraphs should state the most important information of the website

Design Tips & Tricks

• Limit the number of colors, stick to 2 or 3
• Make logo focal point, it is critical to branding strategy and major point of recognition
• Pay attention to text contrast, important to be readable.
• Make the most of whitespace, it can help to captivate audience and focus on essentials of the website.