How Social Media Influence Businesses [Infographic]

Social media has become an important part of online marketing. Online consumers are using social media more frequently before making the purchase decisions. Check out our latest infographic “How Social Media Influence Businesses” to have better understanding of the social media impact on your business and on your marketing campaigns.

How Social Media Influence Businesses [Infographic]


27% of total online time is spent on social networking.

85% of internet users have Facebook accounts; 49% have Twitter accounts.

84% of online shoppers use social media sites.

Average Number Of Connections Per User

Social Media Site Average connection
Facebook 141.5
Twitter 208


Social media produces almost double the marketing leads when compared to trade shows, telemarketing, direct mail,and PPC.

Social media lead conversion rates are 13% higher than the average lead conversion rate.

Percentage Of Marketers Who Found Customers Via Social Networking Sites In 2013

Social Media Sites %age
Facebook 52%
LinkedIn 43%
Twitter 36%


More than 50% of marketers believe that social media has helped them improve sales.

60% of online consumers follow or give feedback to brands on social media sites.

Percentage of Companies (Listed By Industry) That Acquired Customers from Social Media Sites

 Industry Facebook LinkedIn Twitter
Retail/Wholesale/Consumer Goods 73% 19% 40%
Technology (hardware) 45% 44% 50%
Marketing Agency 45% 58% 35%
Professional Services/consulting 43% 56% 30%
Technology (software) 39% 50% 40%
Banking/Insurance/Financial Services 33% 38% 28%



How Social Media Influences Purchasing Decisions

 Reasons %age
Influenced by social media posts from friends 81%
Liked social media page of company for discounts and offers 79%
Made purchase based on company’s social media posts 78%
Researched social networks before making purchasing decision 74%
Likely to make a purchase based on social media referrals 71%
Twitter users tweeted product or company recommendations 53%


How Marketers Are Using Social Media Sites

 Main Reasons %age
Generating business exposure 89%
Increasing traffic 75%
Gaining marketplace intelligence 69%
Building loyal fan base 65%
Generating leads 61%
Reducing marketing expenses 47%
Improving sales 43%



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