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Interesting Live Streaming Facts & Trends [Infographic]

Live streaming is the ability to broadcast and disseminate video content in real-time. Live streaming is sometimes called Webcasting when it's used for broadcasting a particular event as it happens. Live streaming is also used as a marketing tool to promote an event or company. Live video can be streamed through either a desktop, mobile device or TV through various types of services such as YouTube, Facebook Live and Twitch. Viewers can interact with what's on the screen by commenting, liking and sharing clips on social media channels.

The number of live streaming platforms has increased dramatically in recent years with the arrival of services such as Periscope from Twitter, Facebook Live from Facebook and Snapchat from Snap Inc.,

Just like the TV shows, Millennials and young adults are watchers of live video. They find it entertaining and informative. From YouTube to Facebook Live to twitch, these are all examples of live video platforms.

The viewer's expectation for live streaming is high video quality, videos from brands, and video from a favorite team. A speaker, performer, or influencer can expect viewers to have higher expectations and will be more likely to produce better content. Brands are becoming more popular because of the exposure they get through live streaming.

Infographic by Bahrain web Design

The live streaming market is booming, Different people have different preferences when it comes to watching the video. They watch live streamings on different devices. Twitch is a popular live streaming platform which has been in use for long time, but now many people at Twitch also use Microsoft Mixers. Youtube gaming is also gaining popularity among gamers as it provides new gameplay strategies and techniques of popular games. Mobile devices are also a very popular way of viewing live streamed video because they are portable and it is easier to watch the video anywhere.

Live-streaming content on social media is becoming more and more popular across the world. YouTube, Facebook Live and Twitch are some of the most popular live streaming platforms worldwide. The introduction of live shopping on platforms like Facebook, Instagram, and Tik Tok was one of the major advances for livestreaming last year. Users can now click on a call to action to make in-app purchases of products using Facebook Shops and Instagram Shops' new features. A novel technique for marketers to connect with customers who have grown accustomed to quick gratification is through live merchandising.

Live streams on social media are considered as one of the most effective marketing strategies. The millennial generation is spending more time on their mobile phones and prefer Snapchat, Instagram, and Facebook over Twitter. Live video streaming is used by advertisers to increase the conversion rate in such a competitive environment.

Live-streaming video advertising is a new and cost-efficient way for businesses to interact with their customers, engage them into real-time conversations, and buy products after watching them. The number of marketers planning to use Facebook Live is increasing continuously. Facebook is ready and waiting to be the new home of live video streaming. With more than 1 billion monthly active users on the platform, now would be a perfect time for Facebook Live marketing to go mainstream.

Overview
By 2027, it is anticipated that the live streaming market would be worth $184.3 billion.
In comparison to video on demand, live video garners 27% more watch time per viewing, or roughly 6 more minutes, at 24.41 minutes on average (slightly fewer than 18 minutes)
The live video streaming market is anticipated to reach $149.34 billion by 2026.
With 82.9 million live views, Coachella in 2019 has the most viewers of any live music event.
80% of consumers say they would rather watch a live video than read a blog.
Audience
More than half of people between the ages of 18 and 49 either watch very little or no television.
Millennials are the greatest segment of live content viewers, with 63% of them routinely watching live streaming video.
In the US, the majority of young adults who watch TV do it via online streaming.
Ages 18 to 34 make up 55% of Twitch users.
Around 40% of computer and mobile viewers are 13–34 years old
47% of live streaming video viewers worldwide are watching more live videos than a year ago
Viewers Expectation
When watching a live stream, 67% of viewers feel that the most critical part is the quality of the video.
OTT platforms at risk of losing roughly 25% of their revenue by using content of lower quality
When watching a live stream, 67% of viewers feel that the most critical part is the quality of the video.
OTT platforms at risk of losing roughly 25% of their revenue by using content of lower quality
Buffering is down 41%, video start failures are down 33% year over year, and picture quality is up 25%.
85% of viewers prefer more brand videos.
67% of viewers of live streams bought tickets to the same event the following time it was held.
How Viewers Watch
In the US in 2020, 232 million individuals used all types of devices to watch streaming or downloaded video.
The average daily time spent watching videos on mobile devices is 16 minutes.
The majority of Millennials (56%) use smartphone for watching live video,  while 44% say they prefer a tablet.
Mixer, a streaming service from Microsoft, saw a 149% increase.
Twitch features more than 500,000 active daily streamers, 3 million content creators, and more than 15 million unique daily visitors.
52% of live stream watchers prefer to watch ad-supported content to subscription-based content.
Content Types The most popular Twitch streaming category are games.
In the US, 86% of live streaming are from sporting events.
Tfue, who outperformed Ninja and Shroud in terms of popularity, had more than 87 million hours of live streaming viewers in 2019.
51% of live video material streamed on mobile devices is user-generated content.
Video Streaming for Business
For business presentations, live video is used by 55% of companies.
65% of companies claim to have live streamed to several locations.
For live, exclusive, or on-demand video from their preferred presenter, 45% of audiences are willing to pay.
54% of consumers would like to see more video content made by the brands they support
29% of businesses stream or broadcast live video every day, with 53% doing so at least once a week.
Live Video Streaming for Marketing
When Millennials shop online, over 75% agree that watching videos helps them compare products.
35% of marketers use live video, up 20% year over year.
32% of marketers intend to include Facebook Live into their approach to video marketing.
Eighty percent of people prefer watching live videos from brands than reading their blogs.
82% of viewers feel live streams are preferable to a brand's social media updates.
For long-form videos, ad views have increased by 27%, while for short-form videos, they have increased by 20%.

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