Mobile internet usage in china is growing. In 2013, around 78.5% of the Chinese internet population is using mobile internet, as compared to 72.2% in 2012. 71.9% of mobile internet users access the internet several times in a day. Check out our latest infographic – “Mobile Internet Usage In China – Statistics And Trends” to learn more about the growth of the mobile internet Industry in China
Infographic by- GO-Globe.cn
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Estimated Number Of Mobile Internet Users In China
Year |
Total Internet Users |
Mobile Internet Users |
% Of Total Internet Users |
June 2013 |
590.56 |
463.76 |
78.5% |
June 2012 |
537.60 |
388.25 |
72.2% |
June 2011 |
485.00 |
317.68 |
65.5% |
June 2010 |
420.00 |
276.78 |
65.9% |
Mobile Internet User Demographics
By Gender
Gender |
%age |
Male |
56.6% |
Female |
43.4% |
By Age
The majority of mobile Internet users in China (73.3%) are 18 to 35 years of age; 13.0% of all users are over the age of 40.
Age Group |
%age |
Below 18 |
3.7% |
18-24 |
21.3% |
25-30 |
31.5% |
31-35 |
20.5% |
36-40 |
10.0% |
41-50 |
10.4% |
Over 50 |
2.6% |
By Education
Education |
%age |
Below Middle School |
1.1% |
Middle School |
3.3% |
High School |
10.4% |
Junior College |
24.4% |
Bachelor |
51.5% |
Post-graduate and above |
9.3% |
By Occupation
Occupation |
%age |
Junior employees |
18.5% |
Technicians |
17.7% |
Students |
16.1% |
Junior management |
14.4% |
Senior & top management |
11.1% |
Freelancers |
9.2% |
Civil servants |
6.1% |
Business owners and self-employed people |
3.7% |
Internet Usage by Device Type
Device | %age |
Mobile phone | 78.5% |
Desktop | 69.5% |
Laptop | 46.9% |
Estimated Revenues of Chinese Mobile Internet Market ( In Billion Yuan)
Time Frame |
Revenue (Billion Yuan) |
Q2-2013 |
24.2 |
Q1-2013 |
20.0 |
Q4-2012 |
18.5 |
Q3-2012 |
16.7 |
Q2-2012 |
14.1 |
Q1-2012 |
11.6 |
Q4-2011 |
9.9 |
Q3-2011 |
7.9 |
Q2-2011 |
6.5 |
Q1-2011 |
5.7 |
Shares of China Mobile Internet Market Segment (Q2-2013)
Market Segment |
%age |
Mobile Shopping |
38.5% |
Value-added Services |
36.1% |
Mobile Games |
12.1% |
Mobile Marketing |
10.2% |
Mobile Search |
3.2% |
Mobile Internet Usage Frequency
Frequency |
%age |
Many times a day |
71.9% |
Once a day |
14.2% |
Twice a month |
1.6% |
Once or twice per week |
3.7% |
Uncertain |
8.7% |
Time frames Of Mobile Online Activity
Location |
%age |
Waiting for transport |
54.2% |
While commuting |
47.3% |
At home after work |
46.6% |
Break time at workplace |
39.4% |
Outing |
32.3% |
Shopping |
13.1% |
Top Activities Of Mobile Internet Users In China
Activities |
%age |
Instant messaging |
85.7% |
Search |
69.9% |
Online news |
67.6% |
Online music |
52.6% |
Microblogging |
49.5% |
Online literature |
43.9% |
Social networking |
42.2% |
Online games |
34.8% |
Online videos |
34.4% |
27.3% |
|
Online shopping |
17.1% |
Online payment |
16.5% |
Online banking |
15.6% |
Travel booking |
7.5% |
Group shopping |
6.8% |