Did you know that on average there are 4.2 shopping Apps per smartphone user and 72% of consumers think that mobile shopping apps make shopping easier. Check out our infographic on "Shopping Apps Usage" to know more about the rising use of shopping apps and latest shopping apps statistics and trends.
Infographic by GO-Globe Web Design Bahrain
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72% of consumers think that mobile apps make shopping easier
Estimated number of average Shopping Apps per Smartphone user – 4.2
58% of respondents had used a shopping app in the previous month
49% of shopping app users use apps to access discounts or special offers while 37% of folks said they will download a shopping app expressly to make a purchase
58% of millennials say they used apps more often than the mobile web
71% of those who have used retail apps said that they enjoy shopping using mobile apps.
57% of them said they shop using mobile apps regularly. And 46% said that they are actually more likely to shop using mobile apps than they are to shop online.
How Consumers Perform Shopping Related Activities on Smartphone
| Shopping Activities | Mobile App | Mobile Web |
| Locate Store or Check Store hours | 45% | 66% |
| Read customer product reviews | 31% | 50% |
| Compare prices | 28% | 45% |
| Purchase Product | 30% | 43% |
| Check status of Order | 30% | 40% |
| Find Coupon Code | 33% | 39% |
| Check product availability online | 28% | 37% |
| Check product availability in-store | 26% | 34% |
| Redeem a coupon or coupon code | 28% | 30% |
| Learn about in-store promotion or event | 23% | 26% |
| Use a store-valued card on my phone | 19% | 12% |
| Pay for product in a store | 7% | 7% |
Why Consumers Prefer Mobile Apps Over Browsers
| Reasons | %age |
| It’s more convenient | 63% |
| It’s Faster | 57% |
| My settings are stored | 40% |
| Benefits/Rewards for using it | 31% |
| More personalized content | 21% |
| Better Deals | 20% |
| Can do more things | 14% |
| More entertaining | 5% |
| Others | 2% |
