The Rise of Second Screen Viewing - Statistics and Trends [Infographic]

Did you know that more than 70% of adults use second screen device while watching TV and smartphones (51%) are the most popular second screens when watching TV followed by Laptop (44%) , Desktop (29%) and Tablet (25%). Check out our infographic to know more about the rise of second screen viewing and latest second screen viewing statistics and trends.

Rise Of Second Screen Viewing

Infographic by GO Globe ERP Egypt

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Top Second Screen activities during watching TV

Activities %age
To get more information about show 81%
Communicate with friends 78%
Using Social Media 76%
Look up info on products featured/advertised in show 65%

At least 1 in 5 Second-Screeners (20%)  Shop for Products Seen in TV Ads

7 in 10 Twitter Useers second screen While Watching TV and are 33% more likely to be second screener than the average internet user

%age of People Using Second Screen During Commercial Breaks (By age)

Age %age
18-24 79%
25-34 68%
35-49 60%
50-64 33%
65+ 20%

Top 10 countries with multi-screen audience

Country %age
Norway 76%
Turkey 76%
Australia 75%
New Zealand 75%
Spain 74%
Netherlands 73%
Colombia 72%
Hong Kong 69%
Croatia 68%
Thailand 68%


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